AI DESIGN PROCESS
Trend research → 3D render → flats & tech pack
Twenty years of design judgment, now moving at the speed of AI.
AI doesn’t replace the designer’s eye. It gives it more room. I use it to research faster, see more options sooner, and make better product decisions earlier, then I take every idea back to real fabric, fit and construction.
01
Trend & research
I gather signals from the market, the customer and the archive (WGSN plus AI-assisted research) into a focused point of view.
02
Mood boards & color
Generative image direction (Midjourney) turns that point of view into boards, palettes and story in hours, not weeks.
03
Print & pattern
PatternedAI and Adobe help with original prints and colorways at scale.
04
Concept & visualization
Raspberry AI and NewArc turn sketches into photoreal product, so teams and executives can review before sampling.
05
3D & motion
Marvelous Designer and Pika show drape, fit and movement.
06
Flats & tech packs
Adobe Illustrator and PLM carry approved concepts into production-ready flats and specs.
Before → After
Flat → render
[Illustrative pairing. Replace with matched sketch → AI render → final sample triplets.]
